#FolkColor

...like a summer meadow full of flowers, colors, scents, and butterflies.

Before finishing our latest creation inspired by a collection of folk patterns, folklore, colors, and a meadow of summer flowers, I was thinking about how to present this mix. A mix meant to reflect the atmosphere of long summer evenings by the sea, in the mountains, or in the city over summer drinks. This time, we let inspiration fly and created freely, without limits and boundaries, just like a bird flying over a blooming summer meadow full of flowers. And in the same spirit, I wanted the campaign to carry these cheerful, summer-colored pieces of jewelry. I couldn’t move forward. I wanted something different, to take a step further. I kept thinking about it constantly. And I don’t know if you’ve experienced this, but sometimes things just reveal themselves. They simply happen. And that’s exactly what happened. At a children’s playground, I accidentally discovered Sofian, the model for our new FolkColor series.