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#FolkColor a summer meadow full of flowers, colors, scents, and butterflies.

Before finishing our latest work inspired by a set of folk patterns, folklore, colors, and a meadow of summer flowers, I had thought about how to mirror this mix. A mix that should reflect the vibe of long summer evenings by the sea, in the mountains, or in the city with summer drinks. This time we let the inspiration fly and were creating freely without limits and boundaries, like a bird flying over a blossoming meadow full of flowers in summer. And in the same spirit, I wanted to carry out the campaign that covers these cheerful, summer-colored jewels. I wasn't getting anywhere. I wanted something different, to make a move somewhere. I thought about it constantly. And I don't know if you know this, but sometimes things show up on their own. They just happen. And so it happened. On the playground, I randomly discovered Sofian, the model for our new FolkColor collection.